LEADING AND INNOVATING SINCE 1990
Our first successful business case:
• First time a media has being integrated as a social business and part of a foundation.
• Composed by an aggregated digital platform with a wide net of collaborators, based in the microcollaboration of premium content.
• A community around sport and sustainability values. Based in ideas like wellsurfbeing, integrating the 4 consciousness of the invidivual.
Surf culture is massive now. Surfing represents not only a sport but also a lifestyle; fashion, art, music... but esentially common values such as freedom, passion, sustainability and creativity that represent this growing community of active, innovative and engaged people.
Searching for emotions and new experiences are the main motivations for self-improvement, self-development and sharing. Share life experiences, learning, dreams, skills, trips…
I’m a paragraph. Double click here or click Edit Text to add some text of your own or to change the font. This is the place for you to tell your site visitors a little bit about you and your services.
As a media, SURFER RULE by HAPPICIDAD aims to create a strong community where its members can get informed and entertain but also share and colaborate. A meeting point and a communication platform where promoting values and culture.
premium and collectible
magazine
Edited since 1990, Surfer Rule was acquired by Happicidad in order to create a communication platform specialised in sport and travelling.
A yearly magazine in a premium and collectible format. A coffee table magazine with timeless content to be read and seen.
According to Happicidad mission, the title tells the great real life stories around sport and destinations, emphasizing innovation and sustainability.
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10.000 issues
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Available in more than 200 locations
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Date of release: June-July
web platform
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All the news about boardsports, trips, lifestyle and innovation.
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A tool to interact with real life.
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We count on a community of more than 100 collaborators specialised in different areas like music, nutrition, art, sport, training... to offer prime and quality content.
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We were the first to spread social and sustainability news.
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Offical media of Spanish Surfing Association and Surfrider Foundation.
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Support as partnership to the main surfing events, associations and NGOs.
AN ENGAGED COMMUNITY
ECO SURFER profile that goes beyond the Hippy Surfer stereotype:
Conscious
Selective (prioritise quality over quantity)
Independent
Early bird
Active
Traveller
Look for experiences
An engaged community, willing to help and collaborate.
100K
VISITS
per month in our website
57K
USERS
per month in our website
400K
REACH
per month in our social media
